The Billboards of Summer
Nine months into relocation from Houston, and I am not racking my head to figure out what comparative essay to write as a next entry for the “Karachi-Houston Diaries”. The reason being, that what I want to write about stares me in the face every time I venture out on to the streets of Karachi. Advanced capitalism is prevalent in both Houston and Karachi. This is evident by the billboards promoting their commercial wares in both cities. But the art and science of advertising using huge attractive hoardings has been taken to another level in Karachi, and Houston is not quite up to mark as yet. All you have to do is drive down Shara-e-Faisal , a major thoroughfare in Karachi, for you to realize what I’m talking about. As summer approaches the majority of the billboards advertise a fabric called ‘lawn’. Lawn is described by Wikipedia, my most trusted online source of information, as a textile that is chiefly made from cotton and it tends to be lightweight, crisp and sheer. It was on...